Put on by team BackerKit and was composed of – Brian of Harebrained Schemes, Mark of Campaign Coins, Adam of Kingdom Death, Chris of Zombie Orpheus Entertainment, & Rich from The Onyx Path
Kickstarter is a community (a nice one at that)
Recommendations:
- Post in comments all the time
- Post an update when there is actionable news
- Manage your expectations – and those of your backers – you are dealing with companies in China – they have way bigger clients than your game and a different culture
- Stat with an audience – put your stuff out there (they used another term instead of stuff) but get it out there for people to see – example a limited run or resin miniatures before you try to release the game
- Get followers on social media – know who your first 100-200 backers will be
- Use less stretch goals and more live stream video – use twitch for the video
- Don’t sell the kickstarter special thing – or tell people that it will be a kickstarter and convention special thing
- T-shirts are good kickstarter exclusives
- Less tiers on the kickstarter and the panel all agreed no early bird tiers
The seminar reminded me of the article 1000 True Fans – kk.org/thetechnium/1000-true-fans/
What would you add to the list? What are you doing to build your audience?
Thanks
PJ